Dairy Who?

Dairy Who? is a modern dairy-free brand built to replace traditional dairy in everyday life with a bold attitude and unmistakable presence. Beyond its product line, the brand extends into a digital experience that supports consumers transitioning to or maintaining a dairy-free lifestyle, connecting products, recipes, and real-world dining into a cohesive, user-centered ecosystem.

Product + Brand Ecosystem Design

BRAND IDENTITY

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PACKAGE SYSTEM

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UX/UI DESIGN

The Dairy Who website was designed to support users beyond the point of purchase by making it easy to shop products,
discover recipes, and find dairy-free dining options.

PROBLEM:
-Dairy-free brands often lack a complete product lineup, limiting consistency
-Maintaining a dairy-free lifestyle is difficult beyond initial product swaps
-Users lack guidance on how to use alternatives in everyday meals
-Finding reliable dairy-free options in restaurants and stores is inconsistent

USERS:
-Individuals transitioning to dairy-free (health, intolerance, or preference
-Curious consumers looking to reduce dairy but unsure where to start
-Users seeking convenient, real-world solutions beyond products

USER GOALS:
-Purchase dairy-free products
-Learn how to cook with alternatives
-Find dairy-free options when dining out

USER FLOW:
Discover → Explore → Learn → Purchase → Return

UX/UI DESIGN